Let me give you a narrative about this project. Actually this is a school assignment for my cousin who is now based in Canada and studying a marketing course.
So one of her subject requires them to present a new branding design for Beltzer. Short for Berry Wine Seltzer, Beltzer is a new, never before seen, completely authentic creation. They have two delicious flavors, Raspberry and Blueberry and currently their packaging and branding direction is more inclined for the male consumers. The assignment is to soften the appearance and have packaging design intended to appeal to the female consumers.
Here is what we came out with
Proposed Blueberry Packaging
Proposed Raspberry Packaging
Disclaimer: This is not a paid job and used only as an assignment and kept for portfolio only and not for any commercial use.